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2nd Edition of Best of India Jewellery Show to be held from 6 to 9th April, 2012 Raveena Tandon signed as Brand Ambasador



Bengaluru, Karnataka, March 13, 2012 /India PRwire/ -- The 2nd edition of Best of India Jewellery Show (BIJS) 2012, Bangalore's finest consumer jewellery exhibition, which is a joint initiative of The Art of Jewellery and the Jewellers' Association Bengaluru, has signed Bollywood star Raveena Tandon, as its brand ambassador. BIJS 2012, to be held from 6th to 9th April at Palace Grounds, Bangalore, will display an array of exquisite daily wear and designer jewellery, from leading jewellery retailers of South India, promising a whole new shopping experience for discerning customers. Like last year, this time too the show will be held at the very beginning of the jewellery-buying season starting with Akshay Tritiya and followed by the wedding months. The consumer has the opportunity to choose from over 100+ top-notch and best brands all under one roof, in the centrally air conditioned venue, Tripura Vasini, Palace Grounds. Easy access to the venue, ample parking space and a variety of designs in silver, gold and diamond jewellery are the other attractions at BIJS 2012. "We are delighted to have signed the Bollywood star Raveena Tandon as the Brand Ambassador for BIJS 2012 and her popularity will surely ensure high footfalls. Our multi-pronged promotional campaigns are meticulously planned and well executed to excite the consumers and create awareness" says Sumesh Wadhera, MD and Publisher of The Art of Jewellery. Speaking on the occasion, a beaming Raveena Tandon said "BIJS 2012 brings in the promise of the best jewellery collections from across India to its consumers and I am so excited to be a harbinger of this promise." Pathi Mahesh, Chairman, BIJS said "BIJS 2012 addresses the long felt need of consumers in this city and with the jewellery industry's support, we can make this show, a strong, credible, and viable platform." The promotional campaign for BIJS 2012 is as detailed as the event itself. With its main focus on attracting customers, jewellery connoisseurs and all other industry figures. Notes to Editor In its 11th year of publishing, The Art of Jewellery is India's No:1 jewellery business magazine dedicated to the gems and jewellery segment and is a flagship product of Dipti Publications Pvt. Ltd., Bangalore, an ISO 9001:2008 certified company with three focused areas of interest-The Art of Jewellery print magazine, online activities, and events. The magazine is reputed for its focused content meeting high quality editorial standards, up-to-date coverage of the gems and jewellery industry, creative design, rich imagery and state-of-the-art printing on glossy paper. It is managed by a team of professionals with hands-on media experience The Art of Jewellery has an active web presence offering the magazine content and archives, besides the daily e-news capsule, the only one of its kind in the world in the precious metals segment, reaching close to 40,000 professionals. The Art of Jewellery also has a proven track record and expertise in organizing jewellery events, exhibitions, and promotions such as the South India Jewellery Show (SIJS) since the last five years, the Kerala Gem and Jewellery Show since the last four years, besides the Hitex International Gems & Jewellery Expo, Hyderabad, which has been acquired recently. The Art of Jewellery has also initiated a shared platform for top-notch jewellery retailers, called The Indian Jewellers of Excellence, (IJE) to help enhance productivity through a basket of services tailored to meet their business needs. The Art of Jewellery is headquartered in Bangalore with branch offices in Mumbai, Jaipur, Chennai, and Thrissur. Speaking on the occasion, a beaming Raveena Tandon said "BIJS 2012 brings in the promise of the best jewellery collections from across India to its consumers and I am so excited to be a harbinger of this promise." Pathi Mahesh, Chairman, BIJS said "BIJS 2012 addresses the long felt need of consumers in this city and with the jewellery industry's support, we can make this show, a strong, credible, and viable platform." The promotional campaign for BIJS 2012 is as detailed as the event itself. With its main focus on attracting customers, jewellery connoisseurs and all other industry figures.





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